Motion in Broadcast Action

Lone Peak Productions and Salt Lake Studios put together a TV commercial in English and Spanish for the Utah Multi-Cultural Business Expo. Because this was the first year this expo is being held, there is no footage of the event. The lack of resources led to an inventive way of building the spot. Lone Peak decided to go with a drawn look and feel. This eliminated the problem of finding stock footage with varying races and created a spectacular spot.

To get an even better idea as to how the spot was laid out check it out below.

Some of the elements where drawn in Illustrator while others where still grabs from video. In order to give the photos a drawn look the Color Reduce filter was used. The Paint tool and Write On behavior helped animate lines though out the spot. The camera helped move the spot along and give it a visually interesting look. "Thanks to Motion's toolset, I was able to quickly create this spot." Said Stephen Smith who assembled it.